Format:
1 Online-Ressource (XXVI, 225 Seiten)
Edition:
First published
ISBN:
9781139043120
,
9780521195676
,
9780521124324
Content:
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Additional Edition:
ISBN 9780521124324
Additional Edition:
ISBN 9780521195676
Additional Edition:
Erscheint auch als Druck-Ausgabe Lusch, Robert F., 1949 - 2017 Service-dominant logic Cambridge [u.a.] : Cambridge University Press, 2014 ISBN 9780521195676
Additional Edition:
ISBN 9780521124324
Language:
English
Subjects:
Economics
Keywords:
Dienstleistung
;
Kundenmanagement
;
Kundenorientierung
;
Marketing
DOI:
10.1017/CBO9781139043120
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(lizenzpflichtig)
