UID:
kobvindex_INT0001943
Format:
882 pages
,
illustrations (chiefly colour) ; maps (colour)
,
28 cm
Edition:
13th edition, global edition
ISBN:
9780135119952
,
0135119952
Content:
"An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice."
Language:
English
Keywords:
Case studies
;
Textbooks