UID:
almafu_9959227182702883
Format:
1 online resource (330 p.)
Edition:
1st ed.
ISBN:
1-135-18663-4
,
0-7890-1770-9
,
1-135-18664-2
,
0-203-86262-7
,
0-7890-3301-1
Series Statement:
Best business books
Content:
Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing "weapons arsenal." It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations.This single volume provides a step-by-ste
Note:
Description based upon print version of record.
,
part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit.
,
English
Additional Edition:
ISBN 1-306-11083-1
Additional Edition:
ISBN 0-7890-1769-5
Language:
English
Keywords:
Electronic books.
DOI:
10.4324/9780203862629
