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    Online Resource
    Cambridge ; : Cambridge University Press,
    UID:
    almafu_9959245757102883
    Format: 1 online resource (xvi, 279 pages) : , digital, PDF file(s).
    Edition: 1st ed.
    ISBN: 1-139-33441-7 , 1-107-23076-4 , 1-139-08460-7 , 1-280-39415-3 , 1-139-33785-8 , 9786613572073 , 1-139-34030-1 , 1-139-34188-X , 1-139-33698-3 , 1-139-33872-2
    Series Statement: Cambridge intellectual property and information law ; 16
    Content: Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
    Note: Title from publisher's bibliographic system (viewed on 05 Oct 2015). , What is the value of a brand to a firm? / , The social benefits and costs of trade marks and brands / , Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region / , No personality rights for pop stars in Hong Kong? / , Fashioning personality rights in Australia / , Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration / , Reproduction rights in US trade mark law / , From magic charms to symbols of wealth : well-known trade marks in Indonesia / , Names as brands : moral rights and the 'unreasonable' pseudonym in Australia / , The use of survey evidence in Australian trade mark and passing off cases / , The place of expert evidence in unfair competition cases : the Australian experience / , Geographical indications : Europe's strange chimera or developing countries' champion? / , Branding traditional peoples' traditional knowledge / , English
    Additional Edition: ISBN 1-107-01772-6
    Language: English
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