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    Online Resource
    Online Resource
    Hoboken, N.J. :John Wiley & Sons,
    UID:
    almafu_9959327660302883
    Format: 1 online resource (xv, 351 pages) : , illustrations.
    ISBN: 9781119198420 , 1119198429 , 9780470258347 , 0470258349
    Series Statement: [Wiley finance]
    Content: Takes readers on a journey, beginning with the ins and outs of mutual funds and ETFs. This title provides readers with the success factors that various long-lasting funds have in common. It walks the reader through a timeline of events, from fledgling idea to the actuality of selling shares.
    Note: Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index.
    Additional Edition: Print version: Gerber, Melinda. How to create and manage a mutual fund or exchange-traded fund. Hoboken, N.J. : John Wiley & Sons, ©2008
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Electronic books.
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