UID:
almafu_9959327717702883
Format:
1 online resource (vii, 214 pages) :
,
illustrations
ISBN:
9780470615263
,
0470615265
,
0470503416
,
9780470503416
,
9781118273074
,
1118273079
Content:
The leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America's le.
Note:
Includes index.
,
The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 "Know It or Blow It" Rules of Email Marketing; Chapter 2: The Power of Email Relationships; Chapter 3: Making Money: The Economics of Email; Chapter 4: The Benefits of Permission-Based Email Marketing; Chapter 5: Building a Quality Email List; Chapter 6: Making Your Email List More Valuable; Chapter 7: The Three Rules of Valuable Email Content; Chapter 8: Creating Email Content That Leads to Action; Chapter 9: Looking Professional: Choosing an Effective Email Format.
Additional Edition:
Print version: Groves, Eric (Eric S.). Constant Contact guide to email marketing. Hoboken, N.J. : Wiley, ©2009 ISBN 9780470503416
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118273074
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118273074
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118273074
