UID:
almafu_9961900670102883
Format:
1 online resource (xxii, 497 p.) :
,
ill.
ISBN:
9781483384726 (ebook) :
,
9781483315621
,
1483315622
,
9781483384726
,
1483384721
Content:
This text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data.
Note:
Bibliographic Level Mode of Issuance: Monograph
,
English
Additional Edition:
ISBN 9781412991308
Additional Edition:
ISBN 1412991307
Language:
English
