Format:
126 S. : Ill., graph. Darst.
Series Statement:
Effektive Werbung 1
Language:
German
Subjects:
Comparative Studies. Non-European Languages/Literatures
,
General works
,
Psychology
Keywords:
Verständlichkeit
;
Text
;
Werbesprache
;
Textverstehen
Author information:
Teigeler, Peter -1992