Format:
198 S. :
,
graph. Darst.
Edition:
1. Aufl.
ISBN:
3-593-37566-4
Uniform Title:
Lateral marketing
Language:
German
Subjects:
Economics
Keywords:
Marketing
;
Denken
;
Kreativität
;
Marketing
;
Innovation
;
Marketingmanagement
;
Kreatives Denken
Author information:
Kotler, Philip 1931-
Author information:
Trías de Bes, Fernando 1967-