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Marketing across cultures / (2005)

Usunier, Jean-Claude 1951- ; Lee, Julie Anne

Harlow u.a. :Prentice-Hall,

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Details

UID:

almafu_BV019760514

Format: XX, 573 S. : , Ill.

Edition: 4. ed.

Language: English

Subjects: Economics , Psychology

RVK:

CW 7000

RVK:

QP 680

Keywords: Internationales Marketing ; Interkulturelles Management ; Internationales Marketing ; Interkulturelle Kompetenz ; Kulturkontakt ; Internationales Marketing ; Interkulturelle Kompetenz

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013086879&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

Author information: Usunier, Jean-Claude 1951-

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