Format:
XV, 291 S. :
,
Ill., graph. Darst.
ISBN:
978-3-7910-2623-7
,
3-7910-2623-2
Note:
Literaturverz. S. 269 - 285
Language:
German
Subjects:
Economics
Keywords:
Marketing
;
Marketingstrategie
;
Strategisches Management
;
Lehrbuch
;
Lehrbuch
;
Fallstudie
Author information:
Backhaus, Klaus 1947-
Author information:
Schneider, Helmut 1966-