Format:
XV, 560 S. :
,
graph. Darst.
Edition:
4. ed.
ISBN:
978-0-7494-5085-4
Note:
Frühere Aufl. u.d.T.: Strategic brand management. Literaturverz. S. [531] - 544. - Includes bibliographical references and index
Language:
English
Subjects:
Economics
Keywords:
Marke
;
Management
;
Markenpolitik
;
Markenpolitik
;
Strategisches Management
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Kapferer, Jean-Noël