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Book

Taylor, Jim ; Hatch, Steve

Chichester :Wiley,

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Details

UID:

almafu_BV023413131

Format: XXV, 278 S. : , Ill., graph. Darst.

ISBN: 978-0-470-02601-4

Note: Includes bibliographical references and index

Language: English

Subjects: Economics

RVK:

QP 624

Keywords: Markenimage ; Markenpolitik ; Marktkommunikation

URL: Table of contents only

URL: Publisher description

URL: Contributor biographical information

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016595710&sequence=000010&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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