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Kotler, Philip 1931- ; Cox, Keith

Englewood Cliffs, NJ u.a. :Prentice-Hall,

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UID:

almafu_BV024654605

Format: XII, 432 S. : , graph. Darst.

Edition: Rev. ed.

ISBN: 0-13-558122-2

Note: Früher u.d.T.: Readings in marketing management

Language: English

Subjects: Economics

RVK:

QP 600

Keywords: Marketingmanagement ; Marketingstrategie ; Aufsatzsammlung ; Aufsatzsammlung

Author information: Kotler, Philip 1931-

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