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Book

Belch, George E. 1951- ; Belch, Michael A.

Boston [u.a.] :McGraw-Hill/Irwin,

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Details

UID:

almafu_BV027266528

Format: XXVI, 779, [67] S. : , Ill., graph. Darst. , 1 CD-ROM (12 cm)

Edition: 6. ed.

ISBN: 0-07-253676-4 , 0-07-121438-0 , 0-07-304123-8 , 0-07-286614-4

Series Statement: The McGraw-Hill/Irwin series in marketing

Note: CD-ROM u.d.T: AdSim for Belch & Belch

Language: English

Subjects: Economics

RVK:

QP 600

RVK:

QP 620

Keywords: Werbung ; Sales-promotion ; Unternehmen ; Marktkommunikation ; Integriertes Management ; Einführung ; Lehrbuch ; Einführung ; Lehrbuch

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