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Book

Mooij, Marieke K. de 1943-

Los Angeles, Calif. [u.a.] :Sage,

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Details

UID:

almafu_BV035686551

Format: XVIII, 323 S. : , Ill., graph. Darst.

Edition: 3. ed.

ISBN: 978-1-4129-7041-9 , 1-4129-7041-5

Language: English

Subjects: Economics , General works

RVK:

AP 17380

RVK:

QP 680

Keywords: Internationales Marketing ; Werbung ; Verbraucherverhalten ; Internationales Marketing ; Exportwerbung ; Interkulturelle Kompetenz

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017740716&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

Library	Location	Call Number	Volume/Issue/Year	Availability

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