UID:
almahu_9947366674202882
Format:
1 online resource (249 p.)
Edition:
1st edition
ISBN:
9780080957203
,
9780123749215
,
1-282-54206-0
,
9786612542060
,
0-08-095720-X
Content:
With the immense popularity of Facebook, Myspace, Flickr, and LinkedIn (to name a few) social networks and online communities have been thrust into the public sphere. The milieu of best selling books on business strategies involving these communities have companies scrambling to create communities, both internal and external, to increase their bottom line, increase employee retention, improve products, and aid in marketing campaigns.Interface designers and usability specialists are being called on more and more to build communities for a variety of these business strategies. And despi
Note:
Description based upon print version of record.
,
Front Cover; Design to Thrive: Creating Social Networks and Online Communities that Last; Copyright Page; Table of Contents; Foreword; Acknowledgments; Where Did This Book Originate?; Chapter 1: Why Design to Thrive?; Why?; Buzz-Why Should You Be Interested?; What Experience has Taught Me; Five Types of Online Groups Clients Seek; Technological Testosterone Poisoning; RIBS: The Four Elements Necessary for Long-Term Success; What are RIBS Good for?; Works Cited; Chapter 2: The Nature of the Beasts; What are We Talking About?; Synopsis
,
What is a Social Network (Compared to an Online Community)?What is an Online Community (Compared to Lists, Discussion Groups, or Forums)?; Conclusion; Works Cited; Chapter 3: Why Invest in Social Networks and Online Communities?; What are these Systems Good for?; Synopsis; Why Build Social Networks and Communities?; Conclusion; Works Cited; Chapter 4: Remuneration; Crafting Meaningful Social Experiences; Synopsis; Introduction; Remuneration as User experience; Remuneration does not Equal Functionality or the Business Model; Be Responsible for the User Experience
,
Scratching the Sociability ItchPutting "Business Before Pleasure"; What is Remuneration?; Techniques; 1. Make the Text Editor Fun; Add Emoticons; 2. Use a Subscription Application Form; 3. Mentors Teach; 4. Seed the Discussion; 5. Use Stars on Messages to Show Membership Contribution Levels; 6. Rank the Value of Members' Messages; 7. Remove the Fear Factor by Providing Examples of How to Participate; 8. Create a Safe Environment by Sending out "Tickle" Messages; 9. Create a Regular Event; 10. Don't Automatically Archive
,
11. Discourage Attempts to Send Conversations to Other Blogs, Web Sites, or Discussion Groups12. Ban Redistribution Servers and Cross-Postings; Conclusion; Works Cited; Chapter 5: Influence; Differences in Members' Social Experience Needs; Synopsis; Introduction; The Importance of Influence; The Consequence of Disallowing Influence; Play; Types of Members and Need for Influence; Techniques; 1. Set up an Advisory Council; 2. Respond to Every Concern Without "Administrivia"; 3. Show the Number of Times that a Message has been Viewed; 4. Have a "Report-A-Problem" on Every Page of the Site
,
5. Include in Your Application Why they Want to Join6. Have Exit Surveys; 7. Run Periodic Surveys; 8. Allow Avatars; 9. Require Profiles; 10. Create a Visitor's Center; 11. Put Novices With Novices; 12. Give Elders Opportunities; 13. Demand Respect; 14. Publish and Enforce Safety Policies; Conclusion; Works Cited; Chapter 6: Belonging; Designing the Experience of Belonging; Synopsis; Introduction; Initiation Rituals; Stories of Origin; Leveling up Rituals; Mythologies; Symbols and Codes; Protocols, Routines, and Schemas; Techniques; 1. Create and Distribute a Story of Origin
,
2. Create an Initiation Ritual
,
English
Additional Edition:
ISBN 0-12-385160-2
Additional Edition:
ISBN 0-12-374921-2
Language:
English
