UID:
almahu_9947420833302882
Format:
PDFs (406 pages).
ISBN:
9781466644311
Content:
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Note:
Marketing or social marketing: is there an identity crisis? / Avinash Kapoor, Chinmaya Kulshrestha -- Addressing healthcare on-line demand and supply relating to mental illness: knowledge sharing about psychiatry and psychoanalysis through social networks in Italy and France / Annamaria Silvana de Rosa, Emanuele Fino, Elena Bocci -- Millennium development goals: how can creative capitalism provide solutions? / P. Raj Devasagayam, Nicholas R. Stark, Nitin David -- Applying social marketing to healthcare: challenges and opportunities / Maria do Rosário Cabrita, Miriam Cabrita -- Dynamics of competitive sustainable advantage: a case of Patagonia's shared value and corporate social responsibility / Francesco Rattalino -- Place @-branding and European capitals: "city visiting cards" via municipal websites, virtual tours of significant places flying with Google Earth, and conversational exchanges about city-places experienced/imagined via social networks / Annamaria Silvana de Rosa, Elena Bocci -- Increasing the relevance of Masti condoms for consumers / Ashish Bhardwaj, Monica Bakshi, Sanjeev Dham -- A social network strategy for the social marketing of online courses and learning resources in higher education / Shalin Hai-Jew -- Strong value proposition through social media tools: a case of American Express / Avinash Kapoor, Chinmaya Kulshrestha -- Using social marketing to encourage the purchase of fuel-efficient vehicles / Lisa Watson, Anne M. Lavack -- Employing consumer perception insights to address dissonance and increase product acceptance: Freedom5 case study / Priyanka Joshi, Sanjeev Dham, Atul Kapoor -- Should I recycle or not?: effects of attitude strength and social pressure / Ineke Uyttersprot, Iris Vermeir -- Impact of corporate communication on consumer behavior: an exploring study / Saïda Habhab-Rave -- How advertising beauty influences children's self-perception and behavior / Iris Vermeir, Dieneke Van de Sompel -- Cause-related marketing: consumer perceptions of philanthropic activity / Avinash Kapoor, Chinmaya Kulshrestha.
,
Also available in print.
,
Mode of access: World Wide Web.
Additional Edition:
Print version: ISBN 1466644303
Additional Edition:
ISBN 9781466644304
Language:
English
DOI:
10.4018/978-1-4666-4430-4
URL:
Chapter PDFs via platform:
