UID:
almahu_9947914859602882
Format:
1 online resource (xxii, 649 p.) :
,
ill.
ISBN:
9781843768708 (e-book)
Content:
This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism.
Additional Edition:
ISBN 9781858985541 (hardback)
Additional Edition:
ISBN 9781843760603 (pbk.)
Additional Edition:
ISBN 1858985544
Language:
English
Subjects:
Economics
,
Psychology
Keywords:
Electronic books.
;
Wörterbuch
;
Enzyklopädie
URL:
http://www.elgaronline.com/view/9781858985541.xml
URL:
Volltext
(URL des Erstveröffentlichers)
