UID:
almahu_9948198508402882
Format:
1 online resource (xxxi, 334 pages) :
,
illustrations
ISBN:
9781119100508
,
111910050X
,
9781119100560
,
1119100569
,
9781119176473
,
1119176476
,
1119100461
,
9781119100461
Content:
"Nonprofit Fundraising 101 is a practical guide for nonprofit professionals and decision makers that helps them take their cause mobile. Building on the success of the author's previous title, Nonprofit Management 101, Nonprofit Fundraising 101 takes readers deep into the specific applications of mobile technology -- one of the hottest topics for nonprofits. This this new book provides readers with practical tips and tools, as well as expert advice and insights from a variety of well-recognized industry experts, comprehensively addressing all areas a nonprofit can utilize mobile technology. It expertly addresses how to use mobile to build and retain audiences, manage and promote content, recruit and utilize volunteers, fundraise more efficiently and effectively, and monitor organizations' goals and key performance indicators, as well as offers specific mobile tools and applications that will meet each nonprofits needs. Readers of this book get a comprehensive look at a critical and emerging set of tools and practices, all designed to empower and enable them to use mobile technology to run their nonprofits more effectively and efficiently. Also features a toolkit of resources, best practices, and practical tips to establish and maintain a robust mobile presence for their nonprofit. Nonprofit Fundraising 101 addresses the entire spectrum of mobile technology use for nonprofits, including information on topics ranging from organizational effectiveness, audience building and communications strategies, volunteer recruitment and management, as well as an overall guide to existing tools and applications"--
Note:
pt. 1 Planning for Success and Preparing Your Team -- ch. 1 Creating a Fundraising Plan / Andrea McManus -- Insets: Dispelling the Overhead Myth; Sample Fundraising Plan -- ch. 2 Hiring and Training Development Staff / Missy Sherburne -- Inset: Get Your Executive Director to Love Fundraising with Brian Gougherty, director of major gifts at Worldreader -- ch. 3 Engaging Your Board / Lisa Hoffman -- ch. 4 Volunteer Fundraising / Simon Tam -- Case Study: APANO -- pt. 2 Building Your Toolkit and Tracking Progress -- ch. 5 Prospecting and Donor Research / Helen Brown -- ch. 6 Donor Databases and CRM / Suzanne DiBianca -- ch. 7 Measuring Impact: Data, Stories, and Organizational Dashboards / Stever MacLaughlin -- Case Study: charity: water with Kaitlyn Jankowski, supporter experience manager at charity: water -- pt. 3 Individual Donors -- ch. 8 Grassroots Fundraising: Building Your Donor Pyramid / Kim Klein -- Inset: Don't Be Afraid to Dream Big.
,
Ch. 9 Major Donors: Building Relationships, Making the Ask, and Stewardship / Kay Sprinkel Grace -- Inset: Tracking Major Donors in Databases -- ch. 10 Direct Mail: The Ins and Outs / Mal Warwick -- ch. 11 Year-End, Annual Appeals, and Membership Campaigns / Farra Trompeter -- Inset: Tracking Major Donors in Databases -- ch. 12 Event-Based Fundraising / Jen Pitts -- Inset: Van Jones' Live Ask Recipe with Van Jones, CNN correspondent and president and co-founder of Dream Corps -- ch. 13 Runs, Walks, and Rides: Community-Based Fundraising / Jeff Shuck -- Case Study / Kyra Millich -- ch. 14 Fundraising Across the Generations: Millennial, Baby Boomers, and More / Derrick Feldmann -- pt. 4 Online Fundraising -- ch. 15 Maximizing Website Donations / Caryn Stein -- Case Study: Mercy House, by CommitChange -- ch. 16 Fundraising with Email / Kivi Leroux Miller -- ch. 17 Social Media and Crowdfunding for Your Cause / John Haydon.
,
Sponsorship Proposal Template -- ch. 24 Cause Marketing Partnerships / Joe Waters -- Inset: Cause Marketing Proposal Tips -- ch. 25 In-Kind Fundraising and Media Sponsorship / Gayle Samuelson Carpentier -- pt. 7 Unlocking Social Enterprise -- ch. 26 Earned Income Strategies / Rick Aubry -- Social Enterprise Case Study: Grow Dat -- Afterword: Finding Your Path / Premal Shah -- Closing thoughts.
Additional Edition:
Print version: Heyman, Darian Rodriguez, 1974- Nonprofit fundraising 101. Hoboken : Jossey-Bass, 2016 ISBN 9781119100461
Language:
English
Keywords:
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119176473
