UID:
almahu_9948633258402882
Format:
1 online resource (368 pages)
ISBN:
9781788110068 (e-book)
Content:
In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the various forms that multinationality has taken in different industries and regions of the world. Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving 'knowledge economy' and in a politically uncertain world. This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics.
Note:
Includes index.
,
Contents: Preface -- PART I Introduction and overview -- 1. The future of the multinational enterprise in historical perspective -- 2. Internalization theory: an unfinished agenda -- PART II Marketing and brands -- 3. Marketing and the multinational: extending internalisation theory -- 4. Brand protection and the globalization of British business -- PART III Supply chain coordination -- 5. Economic analysis of international supply chains: an internalization perspective -- 6. The economic theory of international business: a supply chain perspective -- 7. The economic theory of international supply chains: a systems view -- PART IV Methodology and the theory of the firm -- 8. Coase and international business: rethinking the connection -- 9. The economic theory of the firm as a foundation for international business theory -- 10. Alan Rugman's methodology -- PART V Risk management -- 11. Foreign direct investment in high-risk environments: a theoretical perspective -- 12. Foreign direct investment in high-risk environments: an historical perspective -- Index.
Additional Edition:
ISBN 9781788110051 (hardback)
Language:
English
Keywords:
Electronic books.
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Electronic books.
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Electronic books
URL:
https://www.elgaronline.com/view/9781788110051/9781788110051.xml
URL:
https://www.elgaronline.com/view/9781788110051/9781788110051.xml
URL:
FULL
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