UID:
almahu_9949313351702882
Format:
1 online resource (334 p.)
,
54 ill.
Edition:
2nd, Revised ed.
ISBN:
9781433187964
Content:
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
Note:
Preface - The Nature of Political Campaigns - The Functional Theory of Political Campaign Discourse - The Role of Medium in Campaign Discourse - The Role of Source in Campaign Discourse - The Role of Context in Political Campaign Discourse - Non- Presidential, Non- U.S. Campaign Discourse - News Coverage of Political Campaigns - Voters: Campaign Messages and Election Outcome - Conclusions - Appendix 1 - References - Index.
Additional Edition:
ISBN 9780820486048
Additional Edition:
ISBN 9780820486369
Additional Edition:
ISBN 9781433188077
Language:
English
URL:
https://www.peterlang.com/search?searchstring=9781433187964
