UID:
almahu_9949385842802882
Format:
1 online resource
ISBN:
9781000603415
,
1000603415
,
9781003185253
,
1003185258
,
9781000603361
,
1000603369
Content:
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications -especially for those students who wish to pursue a successful career as a professionalpublic relations specialist, able to operate strategically at the top of successful organisations.
Additional Edition:
Print version: ISBN 1032027991
Additional Edition:
ISBN 9781032027999
Additional Edition:
ISBN 1032028017
Additional Edition:
ISBN 9781032028019
Language:
English
Keywords:
Electronic books.
DOI:
10.4324/9781003185253
URL:
https://www.taylorfrancis.com/books/9781003185253
