UID:
almahu_9949385930502882
Format:
1 online resource (xxii, 307 pages)
,
illustrations, map.
ISBN:
9780429325816
,
0429325819
,
9781000048209
,
1000048209
,
9781000048223
,
1000048225
,
9781000048247
,
1000048241
Series Statement:
Routledge studies in marketing ; 12
Content:
"This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students' selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and Government Involvement in higher education provision, students and staff as stakeholders in the marketisation process. Strategic efforts by Universities to positions themselves to attract prospective students. This book further addresses issues such the responses of higher education sectors to the notion of markets and marketing, consumerism and competition in higher education in Africa, conceptions of the commodification of higher education in Africa and the dominance of western epistemologies and influence in transforming higher education sectors. Students as consumers in increasingly marketized higher education sectors in Africa is discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers"--
Note:
Understanding the Market in Higher Education in Africa /
,
Public vs Private Universities in Nigeria: Market Dynamics Perspective /
,
Government Policies on Education in Africa /
,
Addressing the Challenges of Higher Education in Africa: The role of African Governments, African Development Bank, and Business Corporations Operating in Africa /
,
Towards an Understanding of Islamic Private Universities in Africa /
,
Partnerships with Universities in South Africa: Challenges and Opportunities for Student and Staff Mobility /
,
Marketing Higher Education: Creating value for refugee students /
,
Marketing Higher Education Through Work-Readiness Programmes /
,
Paving the Way for World Domination: Analysis of African Universities' Mission Statement /
,
Typology of Nigeria Universities: A Strategic Marketing and Branding Implication /
,
University League Tables and Ranking Systems in Africa: Emerging Prospects, Challenges and Opportunities /
,
Training the Marketers for Implementing New Marketing Strategy: A Case from the University of Ghan /
,
Marketing mix in a heterogenous Higher Education Market: A Case of Africa /
,
Marketing Muslim Universities: Challenges and Opportunities with Specific Reference to the African Case /
,
Marketisation in higher education in Africa: new directions for a decolonising continent /
Additional Edition:
Print version: Understanding the higher education market in Africa. New York : Routledge, 2020 ISBN 9780367344382
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books
URL:
https://www.taylorfrancis.com/books/9780429325816
