UID:
almahu_9949386439502882
Format:
1 online resource (xxii, 344 pages) :
,
color illustrations
ISBN:
9780429322556
,
0429322550
,
9781000298161
,
1000298167
,
1000298140
,
9781000298185
,
1000298183
,
9781000298147
Content:
"This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"--
Additional Edition:
Print version: Lalaounis, Sotiris T., 1980- Strategic brand management and development. London ; New York, NY : Routledge, 2021 ISBN 9780367338749
Language:
English
Keywords:
Electronic books.
URL:
https://www.taylorfrancis.com/books/9780429322556
