UID:
almahu_9949386674102882
Format:
1 online resource (xv, 423 pages) :
,
illustrations (black and white)
Edition:
6th edition.
ISBN:
9781000208832
,
1000208834
,
9781000208771
,
100020877X
,
9781000208801
,
100020880X
,
9780429298578
,
0429298579
,
9781315709918
,
1315709910
Series Statement:
Media practice.
Content:
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Note:
Part 1: The context of public relations. What is public relations? -- Public relations and communications -- Public relations, politics and the media -- Public relations and management -- Ethics, professionalism and regulation -- Part 2: Strategic public relations. Public relations and corporate communications -- Public relations and corporate identity -- Risk, issues and crisis communication management -- Developing sustainable professional practice -- CSR communication -- The role of public relations in CSR -- Measurement and evaluation -- Globalisation and public relations -- Part 3: Stakeholder public relations. Media relations in the social media age -- Internal communications -- Financial communications -- Public sector public relations -- Consumer public relations -- Business-to-business public relations -- Public relations and engagement in the not-for-profit sector -- Using new technology effectively: insights for strategic communication management -- Activism and public relations -- Part 4: Shaping the future. Future challenges for PR.
Language:
English
Keywords:
Electronic books.
;
Electronic books.
DOI:
10.4324/9780429298578
URL:
https://www.taylorfrancis.com/books/9780429298578
