UID:
almahu_9949427024802882
Format:
1 online resource (272 pages) ;
,
cm
ISBN:
9781839096020
,
9781839096006
Content:
New customer technology environments are magical worlds. With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever ; while being inundated with increasing amounts of marketing material. How can you market effectively using these new CTEs? Providing an accessible description of these new, emerging technologies, along with novel frameworks with which to apply them, marketing expert Devanathan Sudharshan offers a straightforward guide to leveraging CTEs. Laden with examples to make the discussion vivid for readers and excite their imaginations, Sudharshan covers decision making in CTEs, mixed reality technologies and enabling technologies. CTEs are still emerging, and their business impact is yet to be measured. This exciting investigative text offers students, practitioners and researchers the chance to learn about these technologies, see the possibilities of their impacts, and their growing applications for the world.
Note:
Includes index.
,
Chapter 1: Introduction -- Chapter 2: Customer information processing and decision making in CTEs -- Chapter 3: Wonderment and magic -- Chapter 4: Virtual reality -- Chapter 5: Augmented reality -- Chapter 6: Mixed reality -- Chapter 7: Internet of everything -- Chapter 8: Enabling technologies -- Chapter 9: Conclusion.
Additional Edition:
ISBN 9781839096013
Language:
English
URL:
https://doi.org/10.1108/9781839096006
