UID:
almahu_9949481416302882
Format:
1 online resource (193 p.) :
,
Num. tab.
Edition:
Reprint 2010
ISBN:
9783110888003
,
9783110238570
Series Statement:
Approaches to Applied Semiotics [AAS] , 4
Content:
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Note:
Frontmatter --
,
Chapter I Advertising as social discourse --
,
Chapter II Creating recognizability for the product --
,
Chapter III Creating textuality --
,
Chapter IV Advertising and culture --
,
Appendix: Exercises for classroom or personal study use --
,
Glossary of technical terms --
,
Works cited and general bibliography --
,
Index
,
Issued also in print.
,
Mode of access: Internet via World Wide Web.
,
In English.
In:
DGBA Backlist Complete English Language 2000-2014 PART1, De Gruyter, 9783110238570
In:
DGBA Backlist Linguistics and Semiotics 2000-2014 (EN), De Gruyter, 9783110238457
In:
DGBA Linguistics and Semiotics 2000 - 2014, De Gruyter, 9783110636970
In:
De Gruyter Mouton Backlist 2000-2015, De Gruyter, 9783110742961
In:
E-DITION: BEST OF LINGUISTICS, De Gruyter, 9783110233940
Additional Edition:
ISBN 9783110173406
Language:
English
Subjects:
General works
DOI:
10.1515/9783110888003
URL:
https://doi.org/10.1515/9783110888003
URL:
https://www.degruyter.com/isbn/9783110888003
