UID:
almafu_9961152139502883
Format:
1 online resource (162 pages) :
,
illustrations
ISBN:
1-315-24942-1
,
1-351-91900-8
,
1-351-91901-6
Note:
"A Gower Book"--cover.
,
First published 2004 by Gower Publishing.
,
1. The business case for measurement -- 2. Preparating to measure customer service -- 3. Qualitative customer service measurement methods -- 4. Quantitative research methods -- 5. Measuring internal service quality -- 6. Benchmarking -- 7. Analysing and communicating the results -- 8. Acting on results.
Additional Edition:
ISBN 1-138-25620-X
Additional Edition:
ISBN 0-566-08538-0
Language:
English
Keywords:
Electronic books.
DOI:
10.4324/9781315249421
