UID:
almahu_9949597460302882
Format:
1 online resource (201 pages) :
,
illustrations (black and white).
ISBN:
9780226820170
Series Statement:
Chicago scholarship online
Content:
The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In this book, Iddo Tavory, Sonia Prelat and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry's consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to 'doing good'? Interviewing over seventy advertising professionals and managers, the authors trace the complicated meanings of the good in these pro bono projects. Doing something altruistic, they show, often helps employees feel more at ease working for big pharma or corporate banks.
Note:
Also issued in print: 2022.
Additional Edition:
Print version : ISBN 9780226820163
Language:
English
URL:
Chicago scholarship online
