UID:
almahu_9949598596302882
Format:
1 online resource (xviii, 306 pages) :
,
illustrations
ISBN:
9781003270249
,
1003270247
,
9781000955309
,
1000955303
,
9781000955347
,
1000955346
Content:
"The underlying principle of this book is the African philosophy of Ubuntu, which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design choices that align with users' demands. Fifteen chapters provide the latest industrial design developments, techniques, and processes explicitly targeting emerging economies. At the outset, it covers the design context and the philosophy of the Ubuntu approach, which places people and communities at the centre of the development agenda. The book covers new product development, design research, design cognition, digital and traditional prototyping, bringing products to the market, establishing a company's brand name, intellectual property rights, traditional knowledge, and the business case for design in Afrika. It concludes with a discussion about the future of design and the skills aspiring designers will need. African Industrial Design Practice: Perspectives on Ubuntu Philosophy will be an essential textbook for undergraduates, postgraduates, instructors, and beginner designers in emerging economies to provide regionally contextualised design processes, illustrated examples, and outcomes"--
Note:
Part 1. New Product Development. Design Context in Afrika / Mugendi Kanampiu M'Rithaa, Richie Moalosi and Yaone Rapitsenyane -- Advancing Afrikan Sustainable Design / Angus Donald Campbell and Yaone Rapitsenyane -- New Product Development Process : A Contextual Approach / Yaone Rapitsenyane and Patrick Sserunjogi -- Human Factors and Ubuntu in Product Design / Oanthata Jester Sealetsa and Patrick Dichabeng -- Part 2. Design Research. Design-Driven Research Methods / Richie Moalosi and Caiphas Thusonyana Othomile -- Ethics in Design / Richie Moalosi and Olefile Bethuel Molwane -- Part 3. Design Cognition. Design Elements and Principles / Shorn Molokwane, Odireleng Marope and Mathews Ollyn -- Design Sketching : What Works Best from an Afrikan Perspective? / Yaone Rapitsenyane and Matthews Ollyn -- Part 4. Prototyping Approaches. Physical Model Making for Designers / Sekao Junior Motshubi, Polokano Sekonopo, Matlhogonolo Letsatsi and Walter Chipambwa -- Traditional Manufacturing / Polokano Sekonopo, Sekao Junior Motshubi, Matlhogonolo Letsatsi and Samuel Oluwafemi Adelabu -- Additive Manufacturing in Afrika / Victor Ruele -- Part 5. Taking the Product to the Market. Building Corporate Brand Reputation in Emerging Economies / Debra Diana Ralitsha, Odireleng Marope and Richie Moalosi -- Intellectual Property, Traditional Knowledge, Traditional Cultural Expressions, and the Philosophy of Ubuntu / Chinandu Mwendapole, Tebo Motlhaping, Thatayaone Mosepedi and Tawanda Gombiro -- The Business Case for Design in Afrika / Keiphe Nani Setlhatlhanyo, Polokano Sekonopo and Sophia N. Njeru -- Design futures for Afrika and Beyond / Vikki Eriksson, Keineetse Christopher Motlhanka and Thatayaone Mosepedi.
Additional Edition:
Print version: African industrial design practice New York : Routledge, 2024 ISBN 9781032218366
Language:
English
Keywords:
Electronic books.
DOI:
10.4324/9781003270249
URL:
https://www.taylorfrancis.com/books/9781003270249
