UID:
almahu_9949685605702882
Format:
1 online resource
ISBN:
9781317126799
,
1317126793
,
9781317126782
,
1317126785
,
9781315585185
,
1315585189
,
9781317126775
,
1317126777
Series Statement:
Global connections
Content:
Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.
Note:
pt. 1. Changes in forms of governance -- pt. 2. Changes in the medical discourse -- pt. 3. Techno-social relationships and identities.
Additional Edition:
Print version: Johnson, Ericka. Glocal pharma. Abingdon, Oxon : Routledge, 2016 ISBN 1472481631
Additional Edition:
ISBN 9781472481634
Language:
English
DOI:
10.4324/9781315585185
URL:
https://www.taylorfrancis.com/books/9781315585185
