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Marketing communications : a European perspective (2010)

Pelsmacker, Patrick de, 1957- ; Geuens, Maggie, 1969- ; Van den Bergh, Joeri, 1971-

Harlow ; Munich [u.a.] :Prentice Hall,

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Details

UID:

almahu_BV035893688

Format: XXIII, 660 S. : , Ill., graph. Darst.

Edition: 4. ed.

ISBN: 978-0-273-72138-3

Note: Previous ed.: 2007. - Includes bibliographical references and index

Language: English

Subjects: Economics

RVK:

QP 600

Keywords: Unternehmen ; Marketing ; Kommunikationspolitik ; Marketing ; Kommunikations-Mix ; Unternehmen ; Marktkommunikation ; Marketing ; Kommunikation

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018751154&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

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