Format:
XV, 167 S.
,
Ill., graph. Darst.
,
24 cm
ISBN:
0742500306
,
0742500314
Note:
Literaturverz. S. 157 - 159
,
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- Marketing society -- Analysing print advertisements -- Analyzing television commercials
Language:
English
Subjects:
Economics
Keywords:
USA
;
Werbung
;
Verbraucherverhalten
;
USA
;
Werbung
;
Gesellschaft
Author information:
Berger, Arthur Asa 1933-
