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Globales Marketing-Management : eine europäische Perspektive (2002)

Keegan, Warren J. 1936-2014 ; Schlegelmilch, Bodo B. 1955- ; Stöttinger, Barbara

München ; Wien :Oldenbourg,

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Details

UID:

almafu_BV014187895

Format: XXXIII, 789 S. : graph. Darst., Kt.

ISBN: 3-486-25005-1

Series Statement: Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften

Uniform Title: Global marketing management

Language: German

Subjects: Economics

RVK:

QP 680

Keywords: Marketing ; Globalisierung ; Internationales Marketing ; Marketingmanagement ; Exportmarketing ; Marketingstrategie ; Lehrbuch ; Lehrbuch ; Lehrbuch

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009725302&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009725302&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Author information: Keegan, Warren J. 1936-2014

Author information: Schlegelmilch, Bodo B. 1955-