Format:
XVI, 685 S.
,
Ill.
,
1 CD-ROM (12 cm)
Edition:
7. ed.
ISBN:
0072429461
,
0072514825
,
0071123253
Series Statement:
The Irwin/McGraw-Hill series in marketing
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Strategisches Management
;
Fallstudie
;
Fallstudiensammlung