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Book

Boston [u.a.] : Irwin [u.a.]

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Details

UID:

b3kat_BV014239821

Format: XXVI, 582 S. , zahlr. Ill., graph. Darst.

Edition: 6. ed., internat. ed.

ISBN: 0072410647

Series Statement: McGraw-Hill/Irwin series in marketing

Language: English

Subjects: Economics

RVK:

QP 611

RVK:

QW 300

Keywords: Marketing ; Strategisches Management ; Verbraucherverhalten ; Verbraucherverhalten ; Marketingstrategie

URL: Publisher description

URL: Table of contents

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