Format:
XXIV, 323 S.
,
graph. Darst.
,
26 cm
ISBN:
0471271330
,
9780471271338
Note:
Literaturangaben
,
Includes bibliographical references and index
Language:
English
Subjects:
Economics
Keywords:
Kundenmanagement
;
Database-Marketing
URL:
Table of contents only
URL:
Contributor biographical information
URL:
Publisher description
Author information:
Kumar, V. 1957-