Format:
XXVII, 577 S.
,
graph. Darst.
Edition:
4. ed.
ISBN:
1403986274
,
9781403986276
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Strategisches Management
;
Marketingmanagement
;
Einführung
URL:
Contributor biographical information
URL:
Publisher description
URL:
Table of contents only