Format:
XIV, 423 S.
,
graph. Darst.
ISBN:
9780470823262
,
0470823267
Content:
"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.
Note:
Literaturangaben
Language:
English
Subjects:
Economics
Keywords:
Luxusgut
;
Markenartikel
;
Management
;
Luxusware
;
Markenpolitik
;
Luxusgut
;
Markenpolitik
;
Marketingmanagement
