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Book

Introduction to marketing : theory and practice (2009)

Palmer, Adrian [Verfasser]

Oxford [u.a.] : Oxford Univ. Press

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Details

UID:

b3kat_BV035188166

Format: XXIII, 551 S. , Ill., graph. Darst.

Edition: 2. ed.

ISBN: 9780199557448

Note: An online recsource centre accompanies the textbook, available at www.oxfordtextbooks.o.uk/orc/palmer2e/ offering a range of additional learning resources for students and lecturers.

Language: English

Subjects: Economics

RVK:

QP 600

Keywords: Marketing ; Einführung

URL: Inhaltsverzeichnis

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