Format:
1 Online-Ressource
Edition:
1. Auflage
ISBN:
9783836619608
Language:
German
Subjects:
Computer Science
,
Economics
Keywords:
World Wide Web 2.0
;
Business-to-Business-Marketing
;
User Generated Content
;
Community of Practice
URL:
Volltext
(lizenzpflichtig)
URL:
https://www.diplomica-verlag.de/marketing_14/business-to-business-markenfuumlhrung-im-web-2-0_24678.htm
Author information:
Pötter, Annika