Format:
XIII, 383 S.
,
Ill., graph. Darst.
ISBN:
9783825234669
Series Statement:
UTB 3466
Note:
Literaturangaben S. 361 - 374
Language:
German
Subjects:
Economics
Keywords:
Marktforschung
;
Lehrbuch
Author information:
Hoffmann, Sascha
Author information:
Fantapié Altobelli, Claudia