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Online Resource

Oxford [u.a.] : Butterworth-Heinemann

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UID:

b3kat_BV040941670

Format: 1 Online-Ressource (X, 299 S. , graph. Darst.)

Edition: 1. publ.

ISBN: 0750648384 , 9780750648387

Note: Published in association with The Chartered Institute of Marketing. - Includes bibliographical references and index

Language: English

Keywords: Internes Marketing ; Kundenorientierung ; Fallstudiensammlung

URL: Volltext

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