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Dynamics of competitive advantage and consumer perception in social marketing (2014)

Kapoor, Avinash ; Kulshrestha, Chinmaya 1976-

Hershey PA : Business Science Reference, an imprint of IGI Global

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Details

UID:

b3kat_BV044438507

Format: 1 Online-Ressource (xix, 409 Seiten) , Illustrationen, Diagramme

ISBN: 9781466644311 , 9781466644328

Series Statement: Research essentials

Content: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Note: Includes bibliographical references and index

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-4666-4430-4

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1-4666-4430-3

Language: English

Subjects: Economics

RVK:

QP 600

Keywords: Aufsatzsammlung

DOI: 10.4018/978-1-4666-4430-4

URL: Volltext (URL des Erstveröffentlichers)