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  • 1
    Online Resource
    Online Resource
    Beyond Digital (2017)
    München : Haufe Lexware Verlag
    Details
    UID:
    b3kat_BV044613302
    Format: 1 online resource (169 pages)
    ISBN: 9783648095942
    Series Statement: Haufe Fachbuch
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: Erscheint auch als Druck-Ausgabe Platschke, Kai Beyond Digital: Markenstrategie für mehr Relevanz - inkl. Arbeitshilfen online München : Haufe Lexware Verlag,c2017 ISBN 9783648095935
    Language: German
    Subjects: Economics
    RVK:
    QP 624
    RVK:
    QP 650
    Keywords: Marke ; Vermarktung ; Electronic Commerce ; Markenpolitik ; Online-Marketing ; Markenpolitik ; Digitalisierung
    Library Location Call Number Volume/Issue/Year Availability
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