Format:
1 Online-Ressource (31 PDFs (532 pages))
Content:
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insi
Note:
Description based upon print version of record
,
Description based on title screen (IGI Global, viewed 10/17/2019)
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1799801314
Additional Edition:
ISBN 9781799801313
Language:
English
DOI:
10.4018/978-1-7998-0131-3
