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  • 1
    UID:
    b3kat_BV047551706
    Format: 1 Online-Ressource (xii, 90 Seiten)
    ISBN: 9781000482089 , 9781003111320
    Series Statement: Routledge Insights in Public Relations Research Ser
    Content: Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgements -- List of abbreviations -- 1 Intelligent user interfaces (IUIs): the next generation of digital communication -- Reasons for this book -- What kinds of IUIs are there? -- What could IUIs do to PR? -- 2 Immersive communication: virtual and augmented realities -- Sight, touch, interfaces and PR: points of convergence -- Sight -- Touch -- Sight, touch, and the balance of communication -- 3 Artificial intelligence, emotions, and trust: feeling is believing -- IUIs and feelings -- IUIs and trust: can trust be designed? -- Feelings and trust: beyond humans, beyond PR? -- 4 Just like us? Listening and learning interfaces -- Listening like us, not looking like us -- Learning like us: natural, neural, heterogeneous -- PR inside the mind -- 5 From talking to persuasion: obstacles and opportunities -- Obstacles and opportunities -- Persuasive interfaces in PR -- How will we use persuasive interfaces? -- 6 PR and the interface 'face': harnessing hyper-personalised persuasion -- Towards a 'PR-friendly' IUI personality -- What do IUIs mean for PR? -- Index
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-0-367-62779-9
    Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-0-367-62896-3
    Language: English
    Subjects: Economics , General works
    RVK:
    RVK:
    Keywords: Öffentlichkeitsarbeit ; Künstliche Intelligenz ; Technische Innovation
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (lizenzpflichtig)
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