Format:
1 Online-Ressource (xi, 464 Seiten)
,
Illustrationen
Edition:
3rd edition
ISBN:
9781501303241
,
9781609018634
Content:
'Apparel Merchandising' analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets
Note:
Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Additional Edition:
Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-6090-1539-8
Language:
English
URL:
URL des Erstveröffentlichers
