Format:
1 Online-Ressource (xxxiv, 292 Seiten)
Edition:
First edition
ISBN:
9781835490013
,
9781835490037
Content:
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-83549-002-0
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Künstliche Intelligenz
;
Verbraucher
;
Beeinflussung
DOI:
10.1108/9781835490013
URL:
Volltext
(URL des Erstveröffentlichers)
